So, I have a computer (with Windows) where MS Office 2016 is installed. I can use the following programs for my purposes:
- MS Word
Which program is better?
Microsoft claims that Publisher. I think this is true because Excel works very poorly with images, PowerPoint is more focused on video and animation, and the word is most inconvenient for its auto-formatting, which makes it difficult to put letters in the places where they should be according to the author’s plan.
By the way, the publisher is good because if you suddenly capitulate to the complexity of the program, you can always save your project in DOCX format and finish your booklet in Word. This is the way we will go: we do it in the publisher (word in mind). We save all the material for the future booklet.
How to make a booklet in a publisher (or word)
I’m not a designer, I can’t draw, but I need a booklet. Let’s go through the technology and look at my example, what happened.
Before opening the program, you need to examine the available resources and make several decisions. So, what do I have:
- Goal: what will I do with the booklet after it is ready? I need the booklet in order to distribute it in the Smoking room near our business center to dependent smokers like me. Goal after goal (or my business goal): what do I want these people to do as a result of seeing the booklet? If I don’t understand this, I won’t be able to assess whether I made a good booklet or not. So… I want these smokers to start getting their butts in the ashtray more often. Well, or at least started trying to do it. Target audience. The surrounding office plankton. How can I make sure that I have reached my goal? Well Visually assess the order in the Smoking room before and after the promotion.
- What do I have to create a booklet (text and image content)? Logo of our Agency (in vector EPS format). Written texts and photos. Of course, when I started writing this article (link to the right), I did not have them, but they are needed, so I quickly googled and found everything. Often there is a problem with the quality of photos for printing, but this is a separate article. Here I will write what my photos quite sufficient quality. What will my ad booklet look like?
This will be a standard euro leaflet (A4 with 2 bigs), printed on an office color printer with a print run of 10 copies. Sometimes the question is asked: why exactly will it look like this? Answer: Yes, because I decided so. This is my booklet! I do what I want. At this stage, I can look at “references” – similar printed products or competitors, or just the one that I got somewhere and liked. References help you decide what the final product will look like, what it will look like, and Vice versa. Training completed: I know exactly what I’m going to do, how it will approximately look of what I do (content is the daddy), what will I do with the booklet when it is ready and how do I know whether I have successfully used the booklet in the work or not.
2. Page plan
I separate the plan into a separate step, although in fact, it is the completion of the preparation for the booklet design. The main task of a page-by-page plan is to figure out whether all the things I want to put there will fit into the format I have chosen. Well, when I draw or make something out of paper, I get some ideas about what to write or where to place it. Well, in General, I got something like this. And immediately my head began to born several options for the location, I wanted to come up with some other speakers, all brilliant ideas are not climbed on the leaf… That’s fine. The finished product is always the “last draft” and it will never be perfect there is always something to improve. But you need to stop somewhere and make a product, otherwise, you can spend your whole life thinking about one booklet. And he’s not worth it.
3. Template selection
Since we’ve decided to start with Microsoft Publisher, let’s decide whether to use the built-in templates we offer or not. I think we should use it. Because the design templates for Microsoft were developed by designers, and I hope they are not the last ones. There are default settings for the page, fonts, distance between columns, and everything else. And since I’m not a designer and I don’t want to hire a designer, it’s better for me to use a template, rather than shock others with my Amateur level of school drawing lessons. Choosing a template
You can select a template when creating a document. If you can’t find templates in the publisher, here are the instructions.
I didn’t like the limited set of templates in this program, so I went to look for more on the Internet. And here I was waiting for the first disappointment in the publisher there are a lot of templates on the Microsoft site, but I did not find any templates for MS Publisher there. Basically everything for Word and PowerPoint.
Here I will download the template I like
Immediately there was a feeling that MS Publisher is an unloved program of Microsoft. But I hope this does not prevent us from making a booklet! I selected a template and opened a new document in the program. I was immediately pleased that the pages were placed in the correct order in the template I can not be afraid that after printing on the printer, all this will have to be cut and pasted with tape to get the intended booklet. Open the downloaded template
4. We arrange the pictures and the headlines
It is the images that organize the composition of our booklet. So we start with them. If the text and image blocks of the template interfere with us somewhere, the worse it is for them we work out the Delete command.
Shove the image into the template
I thought that WALL-E is a cool illustration for my concept, found a photo and put it on. Since this is a booklet for private non-commercial use, I don’t need to buy back the copyright on this photo and I just downloaded it from Google. I stretched the photo into 2 strips and demolished all unnecessary design elements. The text on the background of the photo was not readable, so I put a yellow rectangle under it (all the designers of our Studio will be hysterical when they see it but the text is readable). Using the publisher is quite simple all the menus are just like in the word. Convenient! By the way, a very useful button “Clear all formatting”. When I couldn’t beat the underline in the template-I used it, and everything disappeared! The result after cleaning up the formatting
On the inside of the booklet, I had to adjust the pre-prepared text to the layout template. As a result, I added the text directly in the layout.
Placing text 5. Post all content
After placing the main design elements, images and titles, we try to put all the available content there. This can be a very painful process: everything does not fit, and if it does, it is so small that it is impossible to read. Therefore, in the process of inserting content, some images may decrease, or even disappear altogether. And the final result depends on your design view.
I did something like this:
We continue to place content on the outside and inside of the booklet
By the way, MS Publisher has convenient guides that you can use to align text and image blocks relative to each other. But this is about the next stage of our work.
After the main goal of our booklet is achieved (it has the optimal amount of information), we will pay attention to the design. Of course, most of our design was built into the template we chose.
From what you should pay attention to at the final stage, I want to highlight two things: the alignment of blocks relative to each other and the font size. There are several principles of alignment, there is a separate material on our site, here I will say: look at your taste, so that nothing sticks out.
As for fonts, a band typed with one font size looks better than several. The same goes for headers. I evaluated and redesigned the inside of my booklet a bit. Here, look:
Now it seems that the right part does not look so clamped I had to delete a few lines of text and shorten the title.
Well, it seems that the design is mostly finished, let’s see how our file looks in the word! Save as:
Save to word
And oops! “Only text is supported in the selected file type.” You can’t save it
It wasn’t there. In a word, all our beauty is rapidly turned into a pumpkin. Yeah, my office is a long way from Adobe. Result of transferring the finished booklet to word
Well, if you can’t continue editing in the Word, then our work on the design is finished. The layout of the booklet is ready. In principle, there is nothing in the word to do a spelling check of Palliser performs not too bad.
I decided to print my edition on our office printer. To do this, you must specify the correct two-sided printing options in the printer properties. And most office printers have extremely unpleasant margins of 5 mm, so my great idea with a “bleed” photo doesn’t look so cool anymore. Conclusion: it is necessary to provide printing technology at the stage of concept development.
Send it to print!
Well, we take a standard A4 sheet, insert it into the printer, and then I printed a signal copy of the booklet: The marketing goal is achieved. The guys in the Smoking room laughed, read the texts and in such a humorous manner learned the message about the need for cleanliness around the urn. No one tried to play the proposed game.